Enterprise Digital Leader & Senior Architect
Modernizing B2B/B2C ecosystems, scaling user platforms, and leading cross-functional digital transformation.
Enterprise Digital Leader & Senior Architect
Modernizing B2B/B2C ecosystems, scaling user platforms, and leading cross-functional digital transformation.
Digital experience executive with over 20 years of success bridging the gap between technical depth and business strategy. I specialize in managing million-dollar technology portfolios, orchestrating complex platform migrations, and building forward-thinking internal capabilities—including AI-assisted automation for enterprise digital operations. Currently steering digital architecture at Terex Corporation while completing advanced graduate studies in strategy and organizational leadership at the Gies College of Business (UIUC).
$1M+ Annual Portfolio
Managed across 25+ enterprise brand domains and mobile applications.
400% User Growth
Scaled dealer portal engagement from 5,000 to over 20,000 active users.
$25K+ Saved
Achieved through strategic vendor consolidation and catalog proof-of-concept.
56 Domains Audited
via custom Python and AI-assisted web privacy risk assessment workflows.
The Challenge: Assess enterprise web compliance and security vulnerabilities across a large, distributed global web footprint.
The Action: Built a custom data pipeline using Python and Google Colab to systematically parse and analyze 613 HAR files across 56 separate brand domains.
The Outcome: Identified 156 critical-risk and 342 high-risk pages, delivering the precise data architecture required to steer portfolio-wide enterprise remediation.
The Challenge: Overhaul legacy dealer systems to improve global B2B digital operations and increase active engagement across 1,000+ dealers.
The Action: Led cross-functional engineering teams using RICE-prioritized product backlogs backed by data insights from GA4, GTM, and BigQuery. Compressed Agile sprint cycles from 3 weeks to 2 weeks to maximize feedback loops.
The Outcome: Scaled platform adoption by 400%, growing active portal users from 5,000 to over 20,000+.
The Challenge: Manage the technical integration and alignment of 15 legacy web properties following a major enterprise merger, ensuring zero downtime and strict brand alignment.
The Action: Established uniform platform governance, consolidated disparate codebases, and coordinated cross-functional internal engineering teams alongside vendor contributors.
The Outcome: Successfully integrated all 15 marketing and dealer sites into the centralized digital portfolio pipeline while optimizing long-term platform delivery.