SUSHMA JOSHI

Enterprise Digital Leader & Senior Architect

Modernizing B2B/B2C ecosystems, scaling user platforms, and leading cross-functional digital transformation

Philosophy: Technology is a tool, but true value relies on disciplined human judgment under uncertainty.

Digital Experience Executive | 20+ years aligning business strategy with technical execution.

Currently driving enterprise digital transformation at Terex Corporation while advancing strategic competencies through graduate studies at the Gies College of Business (UIUC).

$1M+ Annual Portfolio

Managed across 25+ enterprise brand domains and mobile applications.

400% User Growth

Scaled dealer portal engagement from 5,000 to over 20,000 active users.

22K MPNs on GMC

Automated a Python pipeline to drive B2C sales via Google Shopping.

56 Domains Audited

via custom Python and AI-assisted web privacy risk assessment workflows.

Project 1: AI-Assisted Web Privacy & Risk Automation

The Challenge: Assess enterprise web compliance and security vulnerabilities across a large, distributed global web footprint.

The Action: Built a custom data pipeline using Python and Google Colab to systematically parse and analyze 613 HAR files across 56 separate brand domains.

The Outcome: Identified 156 critical-risk and 342 high-risk pages, delivering the precise data architecture required to steer portfolio-wide enterprise remediation.

Project 2: Terex B2B Dealer Portal Modernization

The Challenge: Overhaul legacy dealer systems to improve global B2B digital operations and increase active engagement across 1,000+ dealers.

The Action: Led cross-functional engineering teams using RICE-prioritized product backlogs backed by data insights from GA4, GTM, and BigQuery. Compressed Agile sprint cycles from 3 weeks to 2 weeks to maximize feedback loops.

The Outcome: Scaled platform adoption by 400%, growing active portal users from 5,000 to over 20,000+.

Project 3: M&A Digital Governance & Platform Consolidation

The Challenge: Manage the technical integration and alignment of 15 legacy web properties following a major enterprise merger, ensuring zero downtime and strict brand alignment.

The Action: Established uniform platform governance, consolidated disparate codebases, and coordinated cross-functional internal engineering teams alongside vendor contributors.

The Outcome: Successfully integrated all 15 marketing and dealer sites into the centralized digital portfolio pipeline while optimizing long-term platform delivery.

Project 4: E-Commerce Catalog Automation & Multi-Tenant Data Integrity

The Challenge: Following a critical B2C website split into two distinct brand domains (://genielift.com and myparts.terex.com), an existing 22,000-product Proof of Concept (PoC) in Google Merchant Center required rapid data segregation. Overlapping Manufacturer Part Numbers (MPNs) created a high risk of cross-tenant data corruption and unverified product listings on Oracle CX.

The Action: Leveraged knowledge from graduate studies at the Gies College of Business (UIUC) to design a local Python script running in VS Code. Implemented an AI-assisted search algorithm to query the live Oracle CX e-commerce environment, dynamically parsing ambiguous MPNs based on site presence. Systematically isolated edge-case data errors to produce perfectly clean data sets.

The Outcome: Successfully populated separate B2C subaccounts in Google Merchant Center, activating Google Shopping visibility to drive B2C sales volume and scale the catalog PoC. Currently leveraging this data-validation success to explore how teams can scale QA efficiency using frameworks like Python & Playwright.